© 2026. All rights reserved by Matthew Morris-Cook
AI Roleplay
Screenshot of interactive AI roleplay simulation to guide GTM roles through the full deal cycle.
About Me
Accomplished instructional designer, project manager, and multimedia creator specializing in sales enablement and SaaS product training who makes complex concepts accessible to sales and technical teams, so they can better partner on deals and communicate with customers with confidence. My eSIPT certification courses for SDRs, AEs, and SE boosted pipeline opportunities by 50% Q/Q.
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Sales Enablement Instructional Designer
-Axonius
- 2025 to Present
- Developed AI-powered learning experiences to rapidly onboard GTM roles, including a continuous course audit dashboard and AI onboarding assistant for 70+ onboarding courses, reducing seat times by 30%.
Instructional Design Consultant -Keenly LLC - 2024 to Present- Created eLearning, multimedia, and AI simulations for SecondNature AI, Build with Brie, and Modern Family Law.
Instructional Designer -Twilio - 2020 to 2024- Designed tailored learning experiences, AI role plays, courses, and just-in-time learning content for roles across the GTM organization, such as AEs, SEs, and SDRs, for all Twilio products.
- Instructional Design
- Adult learning, ADDIE, and SAM
- AI
- Claude, Gemini, Slackbot, and MCP
- Multimedia
- Videography, Motion Design, and Illustration
- Master of Business Administration - MBA - October 2026 - Expected
- University of the People - Pasadena, CA
- Master of Arts - English - May - 2009
- UWM - Milwaukee, WI
- Dual Bachelor of Arts - English and Art -Jan - 2006
- UWW - Whitewater, WI
- Adult Learning Certification -Oct - 2021
- Sales Enablement PRO, Spark
- Certified LinkedIn Sales Navigator Trainer -Feb - 2023
- LinkedIn InStruct
- MEDDPICC Certification - May 2023
- SalesHood
- Instructional Design and Technology - Learning Theories - July 2024
- edX
Portfolio
Check out samples of my AI, eLearning, and multimedia projects.
AI
Onboarding Course Audit Dashboard
Screenshot of onboarding course audit dashboard developed for Axonius.
AI Onboarding Assistant
Screenshot of AI onboarding assistant developed for Axonius.
Multimedia Work
Promotional Video for Connected IoT Device
Sample Whiteboard Video
